Our Goals.
Seek the consumer and customer insights that yield compelling new brand promises, product propositions,
and service strategies.
Know your product's chooser, user, and influencer with a clear understanding of their functional and emotional
need states.
Create a complete product or service experience focused on maximizing the impact of your strategic program,
technology, and/or design choices.
To delight all those who interact with your brand at all its various touchpoints.
About Us.
Denise Archambault, Ph.D., is the Owner/President of The Consumer Compass, Inc. Denise has spent over 20 years
in the fields of Consumer Psychology, Consumer Insights, and Market Research.
Jenny Bouman is the Research Manager for The Consumer Compass, Inc. Jenny has also worked in the field of Market
Research for over 20 years.
Our Philosophy.
At The Consumer Compass, our approach is different. We believe that your business problem is unique, and we
treat it that way. Starting with your business situation and/or question, our team at The Consumer Compass will
craft the research program that best answers your question, and not the question of the client before you.
Services.
We provide a variety of research and consultation services to help you best serve your consumers and customers.
Success Stories.
Here at The Consumer Compass we have worked with a host of clients over the years to translate consumer
insights into sizeable business opportunities.
